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Therapist Marketing Tip #11:  Word of Mouth and Your Practice

Therapist Marketing Tip #11: Word of Mouth and Your Practice

| July 26, 2017

Studies have shown that around 90 percent of word of mouth is off-line, rather than on-line. This is surprising because all the hype right now is around the explosion of social media. This means a therapist should be focused on gaining positive off-line word of mouth. If properly harnessed off-line word of mouth is an […]

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Can a wheel draw in more clients? – Therapist Marketing Tip #1

Can a wheel draw in more clients? – Therapist Marketing Tip #1

| February 10, 2016

Drew McLellan wrote an excellent article called “Build your digital footprint in a hub and spoke model”. He suggests that every business needs a hub that all their online and offline content point back to. He explains how using a hub/spoke model will increase your visibility on the web. Studies show over 70% of people […]

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‘I Didn’t See That Coming!’: How a Feedback System Transforms Therapy

‘I Didn’t See That Coming!’: How a Feedback System Transforms Therapy

| June 12, 2015

An article by Margarita Tartakovsky, M.S., details the client feedback experiences of Dr. Jason Seidel, PsyD, founder and director of the Colorado Center for Clinical Excellence. Seidel has been using a client feedback system to inform his method of treatment in private practice since 2004. This, according to him, “involves routinely and most importantly formally soliciting feedback […]

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My Intuition Says That PCOMS EBP (Evidence-Based Practice) is The Best

My Intuition Says That PCOMS EBP (Evidence-Based Practice) is The Best

| June 6, 2015

Why using PCOMS EBP is the best way forward in psychotherapy! Most people are familiar with the thalidomide disaster of the early 1960s. Thalidomide, a drug developed in Germany and marketed as a treatment for morning sickness, had been distributed in numerous countries. It was scheduled to be released in the United States as soon […]

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Is a video the best method to explain the benefits of Measuring Outcomes?

Is a video the best method to explain the benefits of Measuring Outcomes?

| April 27, 2015

Video will soon be 90% of Internet traffic. 1 Video is the most effective website initiative.2 Do you include video on your website?  Video is a very effective way to relay information about your practice and connect with visitors.  Many experts predict that video will continue to grow in popularity and sites that do not utilize […]

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Measuring Evidence Based Outcomes: What’s in it for Therapists? (Part 2)

Measuring Evidence Based Outcomes: What’s in it for Therapists? (Part 2)

| April 15, 2015

Our last blog highlighted two reasons why therapists benefit when they get ahead of the evidence-based outcomes measurement curve. In an incisive and insightful article from 2011, Tony Rousmaniere, PsyD, suggested that measuring outcomes increases awareness, maximizes feedback, and helps make therapists better at what they do. He also noted that by embracing outcomes measurement, […]

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One Small Step for MyOutcomes, One Giant Leap for Therapists

One Small Step for MyOutcomes, One Giant Leap for Therapists

| April 3, 2015

Detecting early change in therapy predicts success! One question debated in evolutionary science is whether change occurs gradually over long periods of time or do dramatic events bring about dramatic changes in short periods of time? Resolving this question isn’t simple as an incomplete geological record provides evidence for both. Given that these two explanations […]

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Engage your website visitors immediately before they disappear! – Therapist Marketing Tip #3

Engage your website visitors immediately before they disappear! – Therapist Marketing Tip #3

| March 28, 2015

After describing how most visitors scan websites according to an “F” pattern, Therapist Marketing Tip #2 recommended taking advantage of this well-established behavior in the design and layout of your site. Does your current homepage defy or fail to capitalize on the “F” pattern? Are you considering a redesign as a result? If the answer […]

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Measuring Evidence Based Outcomes: What’s in it for Therapists? (Part 1)

Measuring Evidence Based Outcomes: What’s in it for Therapists? (Part 1)

| March 27, 2015

The overwhelming consensus among industry leaders is that tracking, measuring, and reporting psychotherapy outcomes will be the norm, and even standardized, in the future. The health and wellness industry is all about results. Medical patients now routinely ask about the track records and success rates of those treating them and, over time, the clients of […]

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Why you need an ‘F’ to have an A+ website – Therapist Marketing Tip #2

Why you need an ‘F’ to have an A+ website – Therapist Marketing Tip #2

| March 17, 2015

According to the latest research, more than 70 percent of people will go online to check out a prospective health-care practitioner before booking an appointment. What will these potential clients discover when they get to your site? Is it easy to navigate and helpful or is it difficult to navigate and uninformative? How people interact […]

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